BigArtTO was a City-led ShowLoveTO initiative involving large-scale projections in each of the City of Toronto’s 25 wards.

A city-wide temporary public art initiative, BigArtTO provides residents with opportunities to safely explore city neighbourhoods and support local businesses and artists. Each of the BigArtTO program’s 29 sites included digital projections of neighbourhood-specific customized artwork created by Toronto artists onto local buildings or landmarks. The program ran for 11 weeks, with two to three locations per week. Residents were able to explore artwork – while still respecting public health guidelines – across the city with free access to more than 350 hours of illuminated artworks.

Multiple partners assisted with producing, curating and cross-promoting BigArtTO activations, including AVA Animation & Visuals Arts Inc., OCAD University, Black Artists’ Network in Dialogue, Nia Centre for the Arts, MakeRoom Inc., Akin Collective, Canadian Film Centre, Seneca College School of Creative Arts & Animation, Toronto Reel Asian International Film Festival, Toronto Animated Image Society, InterAccess, Toronto Public Library, Aga Khan Museum, and York University. BigArtTO was produced by the City of Toronto in association with Founding Sponsor American Express and with funding from the Government of Ontario. BigArtTO is sponsored by Toronto Regional Real Estate Board, Oxford Properties, Downtown AutoGroup and Equinix.